We worked with Trent and Nine Inch Nails to reinvent music distribution.
Four Websites. One App. An Amazing Fan Experience.
Remix.nin.com. Fans are granted access to over 25,000 full-resolution audio tracks for remixing, uploading and voting. A unique algorithm displays content in a Flash interface.
Tour.nin.com. Users track the band while on tour using Google Earth Media. A simple way for fans to upload tour images they capture by integrating with their YouTube and Flickr accounts.
Forum.nin.com. One of the most popular sections of this community-moderated experience, fans fully engage with each other.
Access.nin.com. A GPS-based feature, Nearby, allows fans to see other fans in their vicinity.
To coincide with the album release, we used Google Maps to create a real-time visualization of user download activity around the world. The site was so popular that website traffic peaked in excess of 4GB during downloads of the album.*
*That’s a lot of traffic. Trust us.
Client Work. Lab Work. Nothing but the good stuff:
Helping NBC Be First In Second Screen.
We created a unique companion-viewing tool that provides a real-time social experience where users engage with fellow fans in a moderated social stream.Helping NBC Be First In Second Screen.