• Keeping Oprah connected with her fans and each other. That’s a good thing.

    • Next Chapter
    • Lifeclass Tour

Project - OWN - Next Chapter QuestionProject - OWN - Lifeclass QuestionProject - OWN - Next Chapter LandingProject - OWN - Next Chapter FeaturesProject - OWN - Map

Oprah and her OWN network came to us with a challenge:

Grow support and enhance the reach of her network properties in ways that reinforce the themes of empowerment for women. The results were two projects that highlight our ability to adapt to existing frameworks and still create a unique experience.

Oprah’s Lifeclass Tour & Next Chapter websites were each designed around the core theme of the shows: inspire people to live their best possible lives, connecting with others in their communities while sharing stories and thoughts of inspiration.

1. A new question was posted daily.
2. Users who responded saw their answer posted to the community wall.
3. Google Maps displayed the region where the responses came from.

The Next Chapter focused on stories that inspire.

More Subheader

Client Work. Lab Work. Nothing but the good stuff:

  • Project - NBC - Secondary

    Helping NBC Be First In Second Screen.

    We created a unique companion-viewing tool that provides a real-time social experience where users engage with fellow fans in a moderated social stream.

    [ take a look ]

    Project - NBC - Case Study 1Project - NBC - Case Study 2Project - NBC - Case Study 3

     

    Helping NBC Be First In Second Screen.